The revamped Need a Broker service is now live after switching over to a new website in September.
Among the upgrades, the site has been fully redesigned and is now responsive on mobile devices to offer a better user experience; personal lines insurance options are now available; and more engaging content, including a blog and videos, has been added.
Members will start receiving monthly reports about activity on the site, including the number of direct leads generated to individual brokerages. The site content will also continue to evolve over time.
NIBA’s Communications Manager, Neal Maidment, said: “Once we’re able to assess how successfully the new service is working, both for NIBA members and users, we’ll be looking to enhance the site content to make it a more useful hub of information on insurance in general, and the value proposition of brokers more specifically.
“Need a Broker has been very successful up to now, but we believe the service can work much harder for members, and generate many more useful referrals if marketed effectively.”
Brokers needing help in maximising their business profile on Need a Broker should contact NIBA for assistance. Email firstname.lastname@example.org
Need a Broker – the changes at a glance
- Mobile optimised
- Option for users to seek personal lines brokers
- New blog aimed at providing useful updates to site visitors
- More engaging content – including animated videos and positive broker case studies