AJG joins forces with football federation

Arthur J. Gallagher (AJG) has announced its tie-up with Football Federation Australia (FFA) as part of a three-year exclusive deal. The leading international brokerage was appointed as insurance broker to FFA in early 2012.

Sarah Lyons, Managing Director – Broking (Australia) said, “We are delighted to join forces with FFA and look forward to growing that relationship over the next three years. The FFA continue to go from strength to strength in their commitment to connect grass roots sports to Australian communities and we share similar strategic ambitions including that to become the largest and most admired in our respective spaces.

Many Gallagher employees and their families have a strong connection with sport which makes it highly relatable on a number of levels. But we are also looking to create value for those who do not actively follow football through the natural connections between sport and our strategy, and will look to create learning and development opportunities for our people through this association.”

The move reinforces Gallagher’s longstanding commitment to creating an effective risk management strategy for Australian sport and aligns with their strategic ambition to be the number-one sports insurance broker in Australia.

Steve White, Head of Marketing and Communications added, “This opportunity self-selected on a number of fronts given the fast-growing audience football is commanding. Insurance and football may not be a natural combination for some people until you fully understand what insurance brings to sport, providing specialist advice to protect players, clubs and spectators, and supporting the future growth of Australian sport.

Being aligned with some of Australia’s most iconic brands and working in partnership with FFA will bring a range of benefits to the business, our clients and the communities we serve. We are really excited to see where this opportunity takes us and look forward to building on an already solid relationship with the FFA over the next three years.