One of the principal partners for NIBA Convention, CGU Insurance announced on July 1st that they have signed a three year sponsorship deal with the world’s largest short film festival, Tropfest.
CGU Insurance which is backed by Australia’s largest insurer IAG helped Tropfest return in its 24th year after a shock cancellation in November 2015 and has now stepped up to ensure the future of a cultural icon and a cornerstone of the local business community. IAG Chief Executive Australian Business Division Ben Bessell, said the partnership is about helping to create a prosperous future for both Tropfest and all small businesses associated with the event.
“Tropfest is an iconic event for many Australians including small businesses. We wanted to continue our support by seeing it through for another three years, and by helping create new opportunities for Tropfest to grow and evolve. Our partnership will also allow small businesses involved with Tropfest, some of whom heavily rely on just a few clients to generate return, to thrive for the long-term knowing that the event is backed by CGU Insurance.”
Tropfest founder John Polson said he was delighted CGU Insurance has offered its continued support. “We’re thrilled to have CGU back on board. Their support has been critical to the future of the festival, and in turn, the future of many emerging Australian filmmakers. Since we started in 1993, Tropfest has played a pivotal role in fostering the careers of some of the biggest and brightest names in the industry. We are excited to be able to continue this tradition into our 25th birthday year and beyond.”