Insurance Australia Group (IAG) has climbed 14 places to rank 13 overall on the Australian Corporate Reputation Index (ACRI).
Apart from IAG all the major insurers have tumbled in their rankings with QBE falling nine places to rank 38 and Allianz falling to 46 from last year’s 37.
The Australian Corporate Reputation Index is a part of a global study conducted each year by leading research consultants AMR in conjunction with the Reputation Institute.
In addition to measuring overall reputation, the Australian study also measures how Australians feel about the country’s top 60 companies on the seven individual drivers of reputation; Products and Services, Innovation, Workplace, Citizenship, Governance, Leadership and Financial Performance and ranks them accordingly.
The Reputation Institute is the leading international organisation dedicated to advancing knowledge about corporate reputations. Founded in 1997, the Reputation Institute has been a pioneer and global leader in the development of measurement tools and counsel to leading corporations around the world.
Of the top 10 ranked businesses in 2017’s Reputation Index, only four are Australian founded and operated. Instead, several are local offshoots of multinationals, like Mazda Australia, ranked second this year, or ING Direct, ranked sixth. Apple’s Australian operations rank seventh overall, while Aldi Australia is the only supermarket brand to make the top 10, coming in an number nine.