Aon has joined forces with the Australian Rugby Union (ARU) in a new four-year partnership beginning in 2017.
The Aon logo, which adorned the front of the playing strip of famed English football club, Manchester United between 2010 and 2014, will now feature on the back of the playing jerseys of Australia’s World and Olympic Champion Women’s Sevens team beginning this weekend at the Sydney 7s.
The partnership also provides Aon with naming rights for the new National Women’s University Sevens Series which is set for kick off in August 2017.
Aon Risk Solutions Australia CEO, Lambros Lambrou, said: “The decision to partner with and sponsor the Women’s Sevens was a natural one for us. It’s exciting to be a part of one of the fastest growing participation sports in Australia.
“Aon values diversity and inclusion in the workplace and as a driver of business success. This partnership provides us with a real opportunity to not only contribute to diversifying the world of sport but also and ultimately, demonstrates our commitment to empowering women to be successful in leadership.
“We share the ARU’s vision of building a high performance culture, and it will be exciting to see how this shared vision evolves along with our partnership.
“Our sponsorship will also enable us to create social impact through our support for the ARU’s long term strategic vision “to inspire all Australians to enjoy our great global game. Through this, we are committing to work with the organisation to enhance opportunities for players from grassroots village and club rugby right through to the elite level.”
ARU CEO, Bill Pulver, said: “Women’s Rugby has taken giant strides in recent years, and was famously catapulted into the national conscience last August when our Qantas Australian Women’s team collected the Gold medal at the Rio Olympics.
“Today we are enormously proud to announce a new partnership, with one of the world’s leading risk and people advisers, Aon, aimed directly at supporting our Women’s Sevens pathway and the Australian Women’s Sevens team.
“This four-year partnership with Aon will commence with this weekend’s HSBC Sydney 7s tournament, where our golden girls will play their first official World Series event on home soil with the Aon logo proudly on display across the back of their playing jerseys.