OAMPS brand comes to an end

The OAMPS name is no more, with the broker officially rebranded as part of Arthur J Gallagher.

OAMPS began in 1976 as Oil Agents Mutual Provident Society and in June was bought for $1.01 billion by Gallagher, with the name-change flagged at the time.

Gallagher Australia and New Zealand Managing Director Steve Lockwood says the rebranding is a key milestone.

“From an insurance industry perspective, Arthur J. Gallagher now really adds something new to the Australian market,” he says.

“For corporate clients we offer an alternative to the traditional broking incumbents. For experienced staff, we offer a new and compelling employee proposition, for our insurer partners we offer stability, scale and reliability and for our existing clients, we add global access to markets and expertise.

Lockwood says the past five months have been spent reviewing the organisational structure and their offerings.

“We are in a good space and starting to see the benefits of the groundwork we’ve done,” he says.

“To transition to a single brand in just five months is another terrific step forward.”

The rebranding is in effect from Monday. Clients will be unaffected as the underlying ABN and operating licence remain unchanged.

Meanwhile, Gallagher has also acquired Melbourne’s Instrat Insurance Brokers.

The 51-strong operation was launched in 1994 and offers a broad range of products, as well as specialising in developing tailored programs for groups such as tradespeople, franchisees, medical professionals and sporting clubs.

“Instrat is a sales- and marketing-led business which is well-aligned to our culture,” Lockwood says.

“Their strength in developing schemes and programs to service clients efficiently is outstanding.

“The IMAR scheme, focused on tradespeople through a primarily telephone-based operation, is a great example of this.”

Instrat will retain its premises in Melbourne.