QBE to give footy fans a taste of virtual reality

QBE Insurance will invite football fans to experience technology it’s exploring to help create safer roads and faster disaster responses, with the launch this weekend of a new virtual reality fan experience called Swans360⁰.

Chief Customer Officer, Bettina Pidcock, said that virtual reality has the potential to be a game changer in insurance. The insurer is investigating how VR, augmented reality, autonomous vehicles, drones and telematics can help deliver benefits to consumers, businesses and the broader community.

To demonstrate the technology in action, QBE collaborated with the Sydney Swans, its partner of 32 years, to create the first ever, immersive 360-degree virtual reality (VR) AFL fan experience that officially launches at the Sydney Cricket Ground (SCG) this Sunday.

“While we continue to look at the applications of VR for insurance, we saw this as an opportunity to demonstrate the power of the technology to our customers and Swans fans,” said Pidcock.

The fully immersive experience takes the viewer behind the scenes, putting them in the shoes of the players. Fans will step in to a mini SCG replica, complete with the iconic clock tower and swivel stadium seating for up to eight viewers, who will be transported into a match day experience in the shoes of the players.

The film was shot at Sydney’s Round 14 clash with Essendon, which the Swans won in the dying seconds by just one point and takes the viewer deep inside the sheds as the Swans prepare to take the field.

Hosted by Sydney Swans great Michael O’Loughlin, viewers find themselves in the inner sanctum of the change rooms, joining the final huddle with the coach and feeling the thrill of running out onto the SCG with the team.