Suncorp is ready to open a two-storey Discovery Store in Sydney’s Pitt Street Mall, which will give their customers an immersive retail experience including live events and interactive workshops while they explore insurance solutions.
Suncorp CEO & Managing Director Michael Cameron said the store would be a bold, engaging and open space, that provides a unique customer experience that no other financial institution has offered in
“The Discovery Store is designed to be a gathering place for the community and to be accessible to all. It will be open seven days a week and open for late trading. We want people to drop-in, bring the whole family along, have a coffee and explore what’s on offer,” Cameron said.
The store will feature a range of flexible spaces and interactive digital tools. It is built around a central amphitheatre, which will be used to run workshops with guest speakers, launch new customer offers, showcase
third-party partners and host live events that celebrate what is happening around the city along with with free wi-fi and coffee.
Cameron said, “We know customers fall in love with a home, not a home loan, and so in our Discovery Store we will be having conversations that shift the focus away from financial products, to be about each customer’s life goals.
“The Discovery Store is the physical embodiment of our Marketplace strategy. It will be a destination for customers, where they can experience the Marketplace firsthand, having solutions tailored to them, drawing on
everything Suncorp has to offer, as well as innovative solutions from our third-party partners.”
The opening of the Discovery Store follows the launch of its Concept Stores in Parramatta and Brisbane. “We are creating strategically located retail stores to engage, educate and connect with our communities, while at the same time we are investing in and growing our range of digital services and online offerings,” Cameron said. “We have chosen locations like Pitt Street Mall and major shopping centre destinations, which are not just places to shop, but also where people socialise and immerse themselves in new brands and experiences.”